Crowned just months after ‘World’s Best Whisky’ Award.
Rosebank Distillery has been named Scotland’s Tourism Destination of the Year at the 2025 Scottish Whisky Awards, firmly establishing it as one of the country’s most significant whisky experiences.
The award recognises the single most outstanding visitor experience in Scottish whisky tourism each year. Recent winners include Johnnie Walker Princes Street and the Scotch Whisky Experience, placing Rosebank among Scotland’s most influential destinations.
The announcement follows Rosebank’s major global success in San Francisco, where the Rosebank 31 Year Old Lowland Single Malt was named Best in Show, Whisk(e)y, at the 2025 San Francisco World Spirits Competition, widely regarded as the world’s top whisky accolade.
Leonard Russell, Chairman and Managing Director of family-owned spirits business Ian Macleod Distillers said: “The award is testament to all those, past and present, who have played a role in creating this remarkable visitor experience and sharing the story of Rosebank’s reawakening with the world.
“We are delighted with the recognition, and grateful for the ongoing support we received from the travel industry and the community around us. It is a privilege to be recognised with so many remarkable finalists who continue to raise the bar for whisky experiences in Scotland.”
Tour of the working distillery
Founded in Falkirk in 1840, Rosebank Distillery opened its doors to visitors in June 2024 after three decades of closure and the completion of a meticulous restoration. The visitor experiences include an immersive 90-minute tour of the working distillery, a close look at Rosebank’s triple distillation process and tutored tastings of world-class whisky in spacious, custom-built tasting rooms.
Rosebank Distillery has welcomed more than 31,000 visitors from over 38 countries since opening in 2024, with strong adoption from international travel trade partners who now feature the distillery across their Scottish itineraries.
The Rosebank shop houses the world’s largest collection of rare historic Rosebank whiskies distilled at the original site, alongside merchandise and locally produced goods.
Rosebank resumed production on 18 July 2023 and continues to lay down casks that will form the next generation of Rosebank Lowland Single Malt. Whisky drinkers can sign up to the Lock Keepers’ mailing list at https://www.rosebank.com/sign-up to receive early information on future releases and distillery news.
Members of the Rosebank team receive the Whisky Tourism Destination of the Year Award. Pictured (from second left to right), Angus Boyle (Brand Homes Marketing Executive); Ivan Houghton (Distillery Ambassador); Neil Bulloch (Rosebank Distillery Manager); Steven Arnott (Brand Homes Manager); Saskia Forneri (Brand Homes Retail and Admissions Manager); Victor Clark (Distillery Ambassador); Rozalia Ambroziak-Kacicka (Housekeeping); Jack Scharer (Distillery Ambassador); Erin Hanlon (Distillery Ambassador); Brooke Walker (Distillery Ambassador); Eva Pueyo (Distillery Ambassador). They are flanked, far left and far right by the Awards Presenters.