Marco Pierre White launches MR. WHITE’S GIN

Top Chef has his own Spirit.

The celebrated chef Marco Pierre White has created a super-premium gin, MR. WHITE’S GIN (40% ABV),
and it’s making its national debut in Sainsbury’s stores.

Mr White's Gin

Marco Pierre White is a world-renowned chef, restaurateur and television personality who is often thought of as having changed the way Brits think about their food. Dubbed “The Godfather of Modern Cooking”, he was the first chef in Britain and the youngest in the world to garner 3 Michelin stars.

WHITE’S GIN is a bold, smooth, modern classic with a contemporary twist, rooted in English tradition with a nod to the chef’s Italian heritage. This traditionally made gin is created using copper pot stills and crafted in small batches, delivering an artisanal approach. It embodies respect for quality and respect for craft. Marco Pierre White joined with a Master Distiller to create a gin so smooth it can be poured neat or used in classic cocktails.

Marco Pierre White says: “Creating a gin is like creating a sauce: the fine balance of ingredients – in this case botanicals – must be supremely good. Working with our Master Distiller, Chris Sadler, we’ve produced a London Dry Gin that is smooth, complex, and elegant.  This gin reflects my approach to cooking – simple yet powerful, with layers of complexity. It’s not about being flashy, it’s about being true to the natural ingredients. The juniper is bold and assertive but balanced with an unexpected depth of botanicals.”

This exceptional gin will be available in 100 top Sainsbury’s branches across the UK from 28 April 2025 priced at £32.99 RRP for a 70cl bottle. It will also be sold through www.Sainsburys.co.uk.

MR. WHITE’S GIN is packaged in an elegant and distinguished white glass bottle with red highlights, signed by Marco Pierre White, and featuring a wood and natural cork closure which is wax dipped. It both looks and tastes elegant so is a sophisticated gift as well as a perfect spirit to pour for guests at home.

The botanicals in MR. WHITE’S GIN are Juniper from Italy, Coriander, Cardamom, Italian Orris Root, French Lavender, Fresh Lemon Peel from Greece, Fresh Orange Peel from Spain, Lemon Verbena, and Liquorice sourced in France.

Cocktails

Mr White's Gin bottleThe perfect serve G & T is with a sprig of fresh lavender, to echo one of the botanicals which delivers a delicate floral note to this classic London Dry Gin. MR. WHITE’S GIN is versatile. Other suggested cocktails, designed to combine Marco Pierre White’s English and Italian heritage, are a Gin and It; Italian 75; or a White Negroni.

Tasting notes:

MR. WHITE’S GIN offers a sophisticated and balanced flavour profile that delights the palate.

On the nose:  a fresh and invigorating bouquet where classic juniper takes centre stage, complemented by bright citrus freshness which adds a lively zest, while subtle floral hints weave a touch of elegance and intrigue to create an inviting and well-balanced aroma.

On the palate:

Juniper: The backbone of this London Dry Gin, with robust and classic pinene notes.

Citrus notes: Lemon and orange peel deliver bright, zesty flavours adding a refreshing quality.

Spices and Herbs: Warm, aromatic spices and herbaceous notes that enhance the complexity and depth of the spirit.

Floral Undertones: Delicate floral hints from French Lavender, that add an extra layer of sophistication.

Sweet and Earthy Elements: Subtle sweet and earthy undertones that round out the profile.

Mouthfeel: A smooth and silky texture, with a medium to full body that makes it both refreshing and satisfying. Its well-rounded mouthfeel ensures that the flavours are evenly distributed and linger pleasantly after each sip.

Finish: The finish is clean and crisp, with the dominant juniper and citrus notes gradually giving way to the more subtle spicy, herbal, and sweet undertones. This leaves a refreshing and balanced aftertaste.

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