New range of fermented super condiments launches in Sainsbury’s
Vadasz pickles and ferments offer shoppers authentic flavour which add colour to any meal
Sainsbury’s has launched a range of two new ferments in 407 superstores as part of its Future Brands programme. Made by Vadasz, the super condiments brand, the range includes Raw Kimchi and Raw Garlic & Dill Sauerkraut.
The Vadasz products are now being launched as part of Sainsbury’s Future Brands initiative, which began in 2018 with the aim of meeting demand for new and authentic products. Areas of aisles are set aside to stock products from unique, engaging and colourful brands, driving interest from passing shoppers.
Ollie Bishop, Sainsbury’s buyer for Meal Solutions, Salads, Dips and Olives, says: “Interest is growing in fermented foods, and by offering our customers delicious and convenient solutions we can help them make the most of this great-tasting trend. The Vadasz brand takes the best of global flavours from London’s vibrant food markets and, with the help of Sainsbury’s, brings them to food-lovers nationwide.”
More than a garnish
A decade or so ago, Nick Vadasz created his range of Eastern European inspired pickles and ferments. These have now been joined by more condiment delights from even further east.
It all started when he was making quesadillas on a market stall, and found his garnish of pickles to be the star of the sandwich. Nick draws upon his pickle-eating Hungarian heritage for inspiration. He creates his ferments and pickles using vinegar and lactic acid. These are classic pickles rather than those which are more usually found these days. Those more contemporary condiments are pasteurised by being heat-treated.
Great Taste Awards
The small-batch sauerkraut takes advantage of cabbage, salt, and spices along with raw garlic and dill. This is a versatile pickle which is perfect served as a tangy garnish for cold cuts. This would awaken even the most jaded of pressed-meat platters. Winner of two stars at the Great Taste Awards 2018, this is suitable for vegetarians and vegans. It contains probiotics which are beneficial for gut health. Vadasz pickles and ferments are not only delicious and characterful but they also retain a fresh and crunchy texture.
The Vadasz range now includes Kimchi made from Chinese cabbage and sea salt, fermented with Korean red pepper, garlic, ginger, green onion and carrot. This will be a delightful addition to a Chinese or Korean meal but also as a spike of flavour for a traditional roast chicken. It is wonderful chopped and added to a winter salad.
Vadasz condiments are found at Sainsbury and other fine food stores.
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