New meal-kit on the block, Irie Eats.
Irie Eats is the leading provider of Caribbean food and drink products to the UK. The Jamaican-inspired Irie Eats authentic street-food range features five different traditional Caribbean meals, from Caribbean Curry to Spicy Jerk Wrap Kits with different degrees of spiciness, as well as a side dish of Rice and Peas.
The meal kits are easy to make in under 25 minutes with authentic ingredients, such as the signature jerk seasoning sourced from trusted Jamaican growers; they simply require the addition of protein (chicken or tofu) or vegetables so are perfect for vegetarians and vegans too.
The new street-food range has been created by Grace Foods UK, the number one provider of Caribbean food and drink products to the UK. Grace’s established brands include Grace Jerk Sauces, Seasonings and snacks, Grace tropical drinks, including Tropical Rhythms, coconut water and aloe drinks, the Encona range of hot pepper and sweet chilli sauces, Dunn’s River seasonings, and sauces, and Nurishment, nutritionally enriched milk drinks.
Giuseppe Vullo, Brand Manager from Grace Foods UK, said: “The UK has one of the world’s largest Jamaican diasporas, and recent research has found that almost half of UK consumers who are looking to try a new world food category would opt for Caribbean food, so there is a demand for Caribbean food among UK consumers with or without Caribbean heritage.
“Jamaican culture and heritage in general is having a moment this year as it prepares to celebrate 60 years of Jamaican independence. Culturally, the UK is celebrating this momentous milestone for Jamaica with the new West End musical, Get Up Stand Up, celebrating Jamaican music; it’s the 60th anniversary of the first-ever James Bond movie and many scenes were filmed in Jamaica; the play Small Island is running again at the national theatre in February; and an immersive art exhibition celebrating Bob Marley (One Love) is going to be shown at the Saatchi gallery this year.”
Irie Eats Spicy Jerk Wrap Kit (RRP £3.50, 460g) – Kit includes 8x soft flour wraps, 1 jerk paste sachet and 1 jerk seasoning sachet. Serves four, is ready in just 25 minutes, and is HOT on the Irie heat scale
Irie Eats Crunchy Jerk Wrap Kit (RRP £3.50, 515g) – Kit includes 8x soft flour wraps, 1 jerk BBQ sauce and 1 jerk crunchy jerk coating sachet. Serves four, is ready in just 25 minutes, and is MEDIUM on the Irie heat scale
Irie Eats Spicy Jerk Meal Kit (RRP £3.50, 390g) – Kit includes 1 microwave rice and peas pack, 1 jerk paste sachet and 1 jerk seasoning sachet. Serves two, is ready in just 25 minutes, and is HOT on the Irie heat scale
Irie Eats Caribbean Curry Meal Kit (RRP £3.50, 380g) – Kit includes 1 microwave rice and peas pack, 1 Caribbean curry sauce sachet and 1 herb and coconut mix sachet. Serves two, is ready in just 25 minutes, and is MEDIUM on the Irie heat scale.
Irie Eats Traditional Recipe Rice & Peas (RRP £1.75, 250g) – serves two, and is ready in just two minutes in the microwave.
The Irie Eats street food range is now available in Tesco stores across the country.