{"id":18301,"date":"2021-07-05T10:00:00","date_gmt":"2021-07-05T09:00:00","guid":{"rendered":"https:\/\/www.mostlyfood.co.uk\/?p=18301"},"modified":"2021-11-15T19:16:25","modified_gmt":"2021-11-15T19:16:25","slug":"asda-launches-vegan-milk-chocolate-creme-egg-from-mummy-meagz","status":"publish","type":"post","link":"https:\/\/www.mostlyfood.co.uk\/index.php\/asda-launches-vegan-milk-chocolate-creme-egg-from-mummy-meagz\/","title":{"rendered":"Asda launches vegan \u2018milk\u2019 chocolate cr\u00e8me egg from Mummy Meagz"},"content":{"rendered":"
\u00a0<\/strong><\/div>\n

The first cr\u00e8me egg to be available all year-round \u2013 why wait until Easter?<\/strong><\/h3>\n
Chocolate fans will now be able to purchase vegan cr\u00e8me eggs all year-round at Asda \u2013 proving that vegan confectionery is just as decadent as dairy-based\"Mummy alternatives. Produced by cult chocolatier,\u00a0Mummy Meagz, the \u2018Chuckie Eggs\u2019 have already garnered a loyal following among fans of sweet treats made without dairy, and went viral online when Mummy Meagz first cracked a dark chocolate version in 2019. But for the first time ever, the product will have a creamy vegan \u2018milk\u2019 chocolate shell \u2013 providing a taste sensation to rival market-leading cr\u00e8me eggs.<\/div>\n
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The Chuckie Eggs will be available nationwide in Asda stores from 3rd<\/sup>\u00a0July \u2013 just in time for World Chocolate Day (7 July) \u2013 for a Recommended Retail Price (RRP) of \u00a31.29. Made from creamy rice milk and rich cocoa, cr\u00e8me egg-addicts will be able to bite into the crisp chocolate shell to enjoy the smooth fondant filling, complete with white and golden yolk. Each Chuckie Egg is wrapped in stand-out blue foil and can be found in Asda\u2019s vegan section.<\/div>\n
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Made without dairy or other animal products, the eggs are also free of palm oil and Genetically Modified Organisms (GMOs), making them kinder to animals and the environment. Finally, there\u2019s a cr\u00e8me egg for everyone to enjoy \u2013 regardless of whether you like to slowly nibble, scoop out the fondant filling as fast as you can, or eat it in one mouthful.<\/div>\n

Available through Asda<\/h4>\n
Mummy Meagz \u2013 the vegan pensioner also known as Meagan Boyle \u2013 first created the Chuckie Egg in small batches to sell in her plant-based caf\u00e9 in Cottingham, East Yorkshire, and demand has skyrocketed. Making them available through Asda will mean the widest possible audience will be able to enjoy them as a year-round treat, available when other cr\u00e8me eggs are out of production. A trailblazing child of the sixties, Meagan is a long-time vegan and animal activist, and founded the Mummy Meagz chocolate brand with her daughter, Willow. Together their aim is to provide vegan swaps for the nation\u2019s favourite chocolate treats \u2013 and they\u2019re taking on corporate confectioners in the process.<\/div>\n
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Meagan says: \u201cWhether you are vegan, reducing your dairy intake, or simply want to choose a product that\u2019s kinder to the environment and animals, our Chuckie Eggs are a welcome treat for those who are sweet-hearted as well as sweet-toothed. Our cr\u00e8me eggs started a vegan craze, and previously one has been sold every thirty seconds, leaving shelves bare. By launching at Asda, we hope that they\u2019ll be even more popular and that we\u2019ll be able to encourage chocolate-lovers to switch to a kinder option. Better yet, they\u2019ll be available all year round \u2013 meaning there\u2019s no need to wait until Easter to enjoy a cr\u00e8me egg!\u201d<\/div>\n
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The chocolate treat has arrived at Asda following the launch of the retailer\u2019s vegan section last year \u2013 dedicated instore bays which can house more than a hundred plant-based products.<\/div>\n
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Grace Coates, Free From and Vegan Buying Manager at Asda says: \u201cWe know there are more than\u00a0half a million vegans in the UK, and over a third of the population who identify their food choices as \u2018flexitarian\u2019, so it\u2019s vital that we offer plant-based chocolate treats that are just as appealing as our dairy-containing ranges. Mummy Meagz\u2019 Chuckie Eggs do just that, and we\u2019re pleased to bring this popular product to Asda\u2019s ever-growing range of tasty plant-based foods.\u201d<\/div>\n
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Visit Mummy Meagz here: https:\/\/mummymeagz.com\/<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00a0 The first cr\u00e8me egg to be available all year-round \u2013 why wait until Easter? Chocolate fans will now be able to purchase vegan cr\u00e8me eggs all year-round at Asda […]<\/p>\n","protected":false},"author":2,"featured_media":18302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3481,450],"tags":[3333,426,2627,3332,3238,2331],"class_list":["post-18301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-product-review","tag-asda","tag-chocolate","tag-easter","tag-filled-egg","tag-mummy-meagz","tag-vegan"],"_links":{"self":[{"href":"https:\/\/www.mostlyfood.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/18301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mostlyfood.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mostlyfood.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mostlyfood.co.uk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mostlyfood.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=18301"}],"version-history":[{"count":2,"href":"https:\/\/www.mostlyfood.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/18301\/revisions"}],"predecessor-version":[{"id":26900,"href":"https:\/\/www.mostlyfood.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/18301\/revisions\/26900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mostlyfood.co.uk\/index.php\/wp-json\/wp\/v2\/media\/18302"}],"wp:attachment":[{"href":"https:\/\/www.mostlyfood.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=18301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mostlyfood.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=18301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mostlyfood.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=18301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}