HECK! Rescues the Midweek Time Pinch
New ‘Easy Mince’ Feeds the Family Fast!
We all know what it’s like. It’s midweek and time is a luxury but we want something warm, tasty and comforting for dinner. New ‘Easy Mince’ from HECK! has got your back with its range of delicious pre-seasoned packs.
This ready-to-cook selection of perfectly seasoned and veggie-packed minces delivers a practical shortcut to a homemade meal in less time than it takes the bloke on the bike to deliver that pizza, and it saves some cash as well.
Available at Tesco, Asda and Ocado from mid-September, the new HECK! minces give home cooks time-saving options for spaghetti Bolognese, cottage pie and chilli con carne. No need to scan the larder for those little jars of herbs and spices. HECK! Has done that for you. Just add a tin of toms and a side of pasta, potatoes or rice and put your feet up.
HECK!’s new range bridges the gap between cooking from scratch, reaching for a ready meal or sending out for delivery. I am not usually one to promote ready-made meals, but this isn’t that. You are doing the cooking, and you can make these dinners your own by adjusting seasoning etc.
With all the ingredient preparation, chopping, seasoning and mixing already done, just add a couple of store-cupboard staples and, voilà, dinner is done. These meals are foolproof and family friendly. It takes a bit of stress away from the weekly shop too.
High in Protein
Easy Chicken Chilli Con Carne Mince gives the traditional family favourite a lighter twist, combining lean chicken breast and thigh with red pepper, kidney beans, onion, seasoning and a bold blend of warming spices to provide a quick route to a wholesome chilli with bags of flavour. Just add tinned tomatoes and extra kidney beans. High in protein, low fat, source of fibre, gluten-free. Available from Asda and Ocado (500g / £6).
Combining beef and pork for a rich, authentic flavour, Easy Beef & Pork Bolognese Mince takes the guesswork out of making one of Britain’s best-loved midweek dinners. Already seasoned and packed with lentils, tomato and herbs, just add pasta, tinned tomatoes and a sprinkling of Parmesan. High in protein, source of fibre, gluten-free. Available from Tesco, Asda and Ocado (500g / £6).
Classic comfort food doesn’t get much easier than this. Easy Beef Cottage Pie Mince combines lean British beef with peas, carrots, onion, tomato purée and seasoning, to create a rich, flavour-packed filling that’s ready to become a family favourite. Just add beef stock and mashed potato. High in protein, gluten-free. Available from Tesco (500g / £6).
HECK! co-founder Jamie Keeble said: “Mince can be one of the most useful and cost-effective ways to put protein at the heart of a family meal, but shoppers still have to decide what to make with it and then buy, chop and measure everything else. We wanted to do more of that work for them.
“Our new seasoned mince gives people a proper head start on the meals they already know and love. It removes the hassle without taking away the enjoyment of cooking, so even on the busiest evenings, dinner feels sorted.”
HECK! uses high-quality, lean cuts of meat across its range. The new Easy Mince trio is high in protein, gluten-free and made to help real life taste better with less effort.
The HECK! Easy Mince range launches in Tesco, Asda and Ocado from mid-September 2026.
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