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Guinness
Paul Hartley has penned several brand cookbooks including
the Lyles Golden Syrup Cookbook and the HP Sauce
Cookbook (both
reviewed on this site), Marmite Cookbook and Heinz Tomato Ketchup
Cookbook. It’s probably safe to say that Paul has an eye for iconic and
popular products.
Guinness – An Official Celebration of 250 Remarkable Years offers us
firstly the history of “the black stuff”, “Girder”, “Liffey Water”, and
it is indeed a story worth telling. Any product that has lasted two and
a half centuries deserves a volume celebrating its longevity. There can
surely be only a handful of brands that have endured while the world
has changed so much.
Sake is synonymous with Japan, Whisky with Scotland and tea with
England, but Ireland has Guinness. It’s available around the globe and
is recognised even when poured. The distinctive dark brew with the
clerical collar has decorated bars on every continent and has tickled
the taste buds of almost every nationality.
This beer is in fact porter. No, dear reader, it doesn’t contain Port.
It’s named after the men who hauled vegetables and other foodstuffs in
London’s many markets. From 1799 the Guinness that we know today was
the only beer brewed by the company. Its association with food might
have started in Covent Garden Market and the like but it continues with
recipes using Guinness, and there are 18 or so fine and traditional
ones in this volume.
Steak pie with ale has been tempting diners for many a year. This has
become a classic dish because it works, so it’s no surprise to find
Beef and Guinness Puff Pastry Pie. Paul has added dried figs to this
version which helps as a foil for the slightly bitter beer.
A must-try from Paul Hartley’s collection is Guinness Honeycomb Ice
Cream. This recipe doesn’t need an ice-cream maker so there is no
excuse not to make it. It’s a simple dessert using Guinness and those
familiar chocolate-covered honeycomb bars. You know, the ones that are
a bit crunchy.
The section in Guinness that charts various advertising campaigns is
fascinating. We no longer consider Guinness as Good For You although
that was used as a persuasive slogan for a while. The Guinness for
Strength poster proved so popular that frequenters of “the local” would
ask for a pint of “girder”, making reference to the iron-beam-carrying
chap on the ad.
Guinness is a book full of evocative images and a story of vision. It
would be a great gift for anyone who enjoys the drink, who enjoys
cooking or who has an interest in advertising.
Cookbook review: Guinness
Author: Paul Hartley
Published by: Hamlyn-Octopus
Price: £9.99
ISBN 978-0-600-61988-8
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