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Front Room at
Opened in 1851, Flemings Hotel in Mayfair is one of
London’s oldest hotels. It was converted from six Georgian townhouses
but now this historic building has been restored to a tasteful and
Flemings is a chic discreet townhouse hotel set in the heart of one of
London’s most exclusive areas, Mayfair. The hotel and apartments are
tucked away in a quiet, romantic street off Piccadilly, two minutes
from Green Park and a short walk from the hustle and bustle of the West
End. Flemings is just a few minutes’ walk from the designer stores of
Bond Street, Regent Street and Jermyn Street, and close to Buckingham
Palace. London’s theatre district is within easy reach. Guests have
considered Flemings to be one of Mayfair’s
‘best kept secrets’- till
Following a multimillion-pound refurbishment masterminded
by interior designer Grant White, the truly amazing interior of the
hotel now offers a unique combination of both contemporary comfort and
cosy Georgian charm. It has all the amenities you would
expect from a prestigious hotel, with the addition of The
Front Room for a special afternoon tea.
The Front Room at Flemings is London’s new elegant and striking destination
for all those in need of a restful but stylish retreat from the rigors of shopping and for
those in search of afternoon tea, cupcakes, Champagne and canapés.
The Front Room is like no other front room you would have encountered.
It’s a long way from your Auntie Winnie’s parlour with
magnolia walls and a set of plaster ducks. No Green Lady hanging over
the gas fire. Think elegant, contemporary and intimate.
The refurbishment of the old library has been inspired. The designer
set out to create “an elegant luxurious cocoon" and it has worked in
fine style. The shelves of leather-bound books are still a feature but
the walls are now black and silver, and mirrors magnify the impact. The
furniture is opulent velvet – the sort that encourages one to linger –
and arranged to suit couples as well as small groups. The view is
exquisite, onto a terrace of Georgian townhouses. One is transported to
scenes from Dickens or at least the Quality Street tin.
The Front Room offers its guests layer cakes and cupcakes
from the Primrose Bakery. Jude Law has nailed his
colours to the mast and states “I defy anyone to find a better
cupcake”! These are almost (but not quite) too good to eat. They are
visions of pastel icing with delicate decorations of tiny pink sugar
rosebuds, chocolate beans and colourful sprinkles atop thick
buttercream. These cupcakes are said to be the best around and it’s
hard to argue with that.
The tea here is exceptional, different from your typical limited
selection available elsewhere as it is supplied by Dammann
Frères. The story begins in 1692 when King Louis 14th of France
ordered that only particular teas sold by a nobleman named Damame could
be sold in French cafés. In 1925 Robert and Pierre Dammann
created the company that was to become the celebrated Dammann
In 1932 Dammann Frères became the official supplier to Compagnie
Generale Transatlantique, the French equivalent of P&O for luxury
cruising. They continue to select teas from all over the world to
create new and vibrant blends. They now have 3200! Try Passion de
Fleurs. Have this with your cupcake but drink it sans milk.
Prices: Traditional Afternoon Tea £23
Chocolate Afternoon Tea £26
Savoury Martini Afternoon Tea £29.50 (including Gin or Vodka
Champagne & cupcakes (opening price for January only):
£13.50 for a glass of Perrier Jouët brut champagne and
a large cupcake. Small cupcakes are available but I’d treat myself to
the deliciously indulgent big one.
Tea/coffee & cupcakes (opening price for January only):
£8.00 (pot tea/coffee and large cupcake)
£7.00 (pot of tea/coffee and small cupcake)
£6.00 (pot of tea/coffee and slice of cake)
Dress Code: smart casual
Opening times: 8am - 8pm and open to non-hotel residents
8am - 12noon (teas/coffees and pastries),
12noon - 6pm (Champagne and cupcakes),
6pm - 8pm (Champagne and canapés)
Bookings for Front Room are
essential: Tel: + 44 (0) 207 499 2964 - ask for the restaurant.
Address: Half Moon Street, London, W1J 7BH
Telephone: + 44 (0) 207 499 2964
Reservations: + 44 (0) 207 493 2088
Fax: + 44 (0) 207 491 1817