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Ed’s Easy Diner, Euston Station
Ed’s is a small chain of classic American diners. It was
founded in November 1987 in London by Barry Margolis. It was
the first of its kind in the UK when the first Ed’s opened its doors in
Soho.
Over the last couple of decades Ed’s has become a landmark and has been
a location for films, television and photo shoots. It’s a must-visit
eatery for tourists coming to London, but has equally managed to
cultivate a loyal local following.
We visited the latest Ed's which is conveniently located just outside
Euston Station. It had only been opened a week but was already full
with travellers and regulars. Its attractive and iconic interior is
magnetic. It’s the most authentic American diner I have come across on
this side of the pond. It encapsulates all that we think of as 1950s
Americana: chrome, red vinyl, counter with high stools, and juke boxes.
The music was a big part of the experience. It’s well chosen and in
keeping with the retro ambiance. I would
suggest that even those who might not normally be drawn to that style
of music will appreciate it in this environment. There are original
table-top Seeburg 100 Wallamatic juke boxes dotted around for customers
to browse and choose those long-loved favourites. OK, it’s true that
some of the subject matter might seem less than jolly. Running Bear and
Little White Dove (both dead in a river), Tell Laura I Love Her (dead
in a car crash), He stopped Loving Her Today (dead in a box). Plenty of
foot-tapping rock-and-roll tunes to keep you from the brink of suicide,
though. All-American and designed to bring back memories for those of
us of a certain age.
The kitchen is open, allowing guests sitting at the counter a view of
food preparation and plating. Even the kitchen area has those authentic
elements to waft you away to a little spot in California in simpler
times. Quilted brushed steel panels, shake goblets and bottles of
French’s mustard add to the impression.
I ordered a cheese burger. It just seemed right to have that most
popular of diner fare. A bowl of wet fries kept me company while my
beef patty was grilled. Ed offers a selection of fries from the classic
and unadorned chips to those coated with chilli, cheese, bacon and
cheese, and chilli and cheese. Atomic American Fries have jalapeno
jelly, chilli, sour cream, cheddar cheese sauce and guacamole on the
side but that’s a meal in its own right. The aforementioned wet fries
are chunky chips with a brown gravy. Delicious when eaten piping hot.
The burger was made from 5oz of lean ground fully traceable, prime
British Beef, each one grilled to order. Hamburgers are cooked medium
or medium well. The management discourage well-cooked burgers as they feel it
ruins the quality of the finished product. Mine was a succulent and
flavourful burger and was a substantial meal. There is a good selection
of burgers from the Classic garnished with griddled onions, the
Original with lettuce and tomato, to the Big Bubba with added bacon and
cheese.
My guest, a man who is a self-confessed hot dog aficionado, was tempted
by a Chilli Dog. This is a large beef hot dog said to be made to a
traditional American recipe. The dish starts as a sausage in a bun but
then there is a liberal pouring of zesty chilli con carne. It’s a knife
and fork job, unless you want it as a take-away to eat at home in the
bath.
Save room for one of Ed's celebrated shakes or malts. They are served
in the aforementioned stainless steel mixer goblets. Each container
holds two glasses-worth of thick, creamy drink. Ed's Favourite Shakes
flavours include Coffee, Butterscotch, Peanut Butter, Vanilla,
Chocolate, Banana, Strawberry, Mint, Banana & Peanut Butter, Mint
Chocolate, Coffee & Banana, Oreo Cookies, and Mocha (chocolate
& coffee). The malts come in the same flavours so I ordered a
chocolate malt …and two glasses. This is the real thing. If you have
had an authentic malt in the US then try one at Ed’s. You won’t be
disappointed. The manager told us that these are particularly favoured
by kids, who are well catered for at Ed’s: they consider children as
future tippers and want their continued patronage. They get their own
Junior Bites menu and activity sheets.
Ed’s has charm and theatre. It’s a visual, audio and taste experience
of first-rate casual dining. The staff are friendly and keen to please.
You’ll go because you’ll be curious, but be prepared to become hooked.
Great fun.
Ed's at Euston Station
The Piazza between Pret and Caffe Nero.
Opening Times:
Monday – Friday: 7am - 10.00pm
Saturday & Sunday: 8am - 10.00pm
Visit Ed’s here.
Ed's Soho, 12 Moor Street, Old Compton Street, Soho, London, W1D 5NG
Tel: 020 7434 4439
Fax: 020 7494 0173
Ed's Trocadero, Unit 34b London Trocadero, 19 Rupert Street, London W1D
7PA
Tel: 020 7287 1951
Fax: 020 7287 6998
Ed's Bluewater, Unit SVU001, The Water Circus, Bluewater Shopping
Centre, Greenhithe,
Kent DA9 9SG
Tel: 01322 380 939
Fax: 01322 623 852
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